A beautiful website is a piece of art. Unfortunately, most businesses are not interested in purchasing art. They are looking for results in the form of returns on their investment and increased customer satisfaction. Your website must solve their problems or fulfill their need, and if it looks good as well, even better.When selling your services to a potential client, resist the urge to sell web design services strictly on the aesthetics.

Instead, point out how your product (yes, product) will help them reach their business goals. Show your potential client how you can help them make more money. In the end, that is what they want to hear. Besides, when it comes to looks, your portfolio should speak for itself.Here are some specific benefits that websites offer to businesses: Track metrics Personalized image Targeted advertising Enhanced productivity Don't be shy about pointing out these benefits, and using figures when at all possible.

Common statistics such as the number of people online as well as the number of people using their phones to browse the internet can help you sell web design services.Its also important to remember that a website may be quite the investment for smaller companies, so it is essential to explain what they will receive. While most people are familiar with websites nowadays, and may even understand that they need them, many still do not have a proper expectation of their costs.