A Marketing Proposal is a business document outlining your marketing strategy and tactics. It's often focused on a specific period of time and covers a variety of marketing-related details, such as costs, goals, and action steps. Big typefaces and contrast colors will allow to focus on your data and final analysis.

CONTENT:

Welcome

Executive Summary

Market Situation

Market Growth

Market Size

Customer Needs

Product Samples

Product Situation - Sales

Product Situation - Prices

Contribution Margin

Net Profits

Distribution Channels

Macro-environment Situation

Competitive Situation

Competitors Goals

Competitors Market Share

Competitor Analysis

Objectives

S.W.O.T Analysis

Positioning Map

Target Market

Product Line

Price

Service

Advertising

Sales Promotions

Research and Development

Marketing Research

Buyer Persona

Action Programs

Project Closure Terms

Projecting Profit and Loss Statement

Controls

Conclusion

Contacts

Symbols as shapes (Bonus)