Your product or service will be fresh in the minds of your recent customers so this is a great time to ask them.

Bear in mind that recent customers are only going to be able to comment on their experience with you up to this point. This isn’t a bad thing.

Securing testimonials from customers at all stages of their relationship can help you address and overcome a wider range.

This is one of the most important places on your site for using testimonials. A testimonial could be the trigger needed to overcome .